History of Pubic hair by decade
Decades of Smooth Moves
Over the past 40 years, COOCHY has grown with the women who love it. From the OG cream to a full lineup of aftercare sprays and hydrating lotions, every product is made with the same mission in mind: to support your skin and your self-confidence. Whether you’re all bare, rocking a landing strip, or going au naturel, we’ve got your comfort covered.

1970
Natural Freedom
Let it grow - public hair was a symbol of body positivity and rebellion.

1980
Grooming Emerges (Launch of Coochy!)
Bikinis got smaller, and trimming started making waves.

1990
The Brazilian Era
Smooth was in, and waxing took center stage.

2000
Bare is Best
Hairless became the standard, and laser clinics thrived.

2010
Body Autonomy
Trim it, bare it, or let it be - your body, your rules.

CURRENT
Trend-Free Zone
Full bush today, bare tomorrow - whatever your choice, COOCHY's got you covered!
From Shower Shelf to Sisterhood
COOCHY isn’t just a product — it’s a ritual passed from moms to daughters, besties to bridesmaids, roommates to ride-or-dies. We’re proud to be the brand women trust to take care of their most intimate skin. And while our formulas evolve, our purpose doesn’t: to help women lead smooth lives with even smoother skin.
